Marketing Research Paper Example | Topics and Well Written Essays - 1250 words - 3

Marketing - Research Paper Example The campaign included a brand which was well known is Ireland "Race Against Waste-Reduce, Reuse, Recycle". This waste management campaign is one of the most successful in history. RPS played a major role in engaging major sectors by creating awareness and implementation of sustainable waste management. Several programs were developed to address waste management throughout the country by targeting all sectors (AlMa’adeed, et al, 2011). As a result, recycling rate in Ireland rose to 35% from 13%. The success of this campaign can be measured through the many awards it won. In Qatar, there is a waste management concern throughout the country. This is because Qatar is emerging to be one of the fastest growing economies thereby increasing the total amount of waste produced. Currently, Qatar is one of the biggest generator id waste with per capita waste generation rates of 1.8kg daily, over 7,000 tons of solid waste daily and municipal wastes over 2.5 million tons annually. Municipalities handle waste management through logistics or through contracting the private sector. The main method of waste disposal in landfills where waste is discharged from collection points by trucks. Land availability in Qatar is limited, as such, landfills are not a practical waste management strategy. It is therefore imperative to note that Qatar needs a comprehensive multi-faceted waste management strategy (Wilson, 2007). The target market for this campaign is the oil companies. Qatar is one of the leading producers and suppliers of oil. As such, it is prudent for the oil and gas companies to appreciate the need for environmental protection through evaluation of their waste management practices. The oil sector produces hazardous waste which is harmful to the environment and health of the public. Waste from oil companies include industrial waste, oil sludge, shipping waste, removal of blockage from pressure technique